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An apprenticeship interview is just like any other interview. Your job is to convince the employer you’re right for the role. Show that you’re interested, capable, and willing to learn.

Congratulations, you’ve been invited to an interview. Whatever happens next, you should see this as a big achievement.

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Your CV is an essential part of getting a job. It’s the first thing an employer or a recruiter will see of you, so you want to make a good impression.

Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?

Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?

The personal statement is your opportunity to let training providers know about your qualities, skills and expertise, and why you want to teach.

We take you through what you need to do if you've been asked to write an academic or practical reference for a UCAS Conservatoires applicant.

We take you through what you need to do if you've been asked to write a reference for a UCAS Undergraduate applicant.

Stand out from the crowd by showcasing your expertise and passion for your subject.

Kim Eccleston, Head of Strategy and Reform, UCAS

Tom Ashworth is an apprentice supervisor at Tony Gee, a civil engineering consultancy company that design structures for all environments, from large bridges to the lifting rig for the London Eye, and the largest land-based crane in the world.

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

If you’re unsure if your child is eligible for home or international fees, discuss this with the university or college.