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Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

Showcase your brand experience, not just your message, by getting it through the letterboxes of young people, students, and potential new customers. Direct mail can help your brand stand out.

The following guidance is for completing undergraduate references for applicants who are linked to a UCAS registered centre.

Deep dive into your top competitors, refine your recruitment strategies by understanding your win rates, and prove ROI.

Our course pages now display both the advertised and actual grades of accepted students to help students understand more about the grades universities and colleges have accepted previously. The entry grades data uses up to five years of historical data (2019– 2023 application cycles).

Our detailed data resources for the end of the 2023 application cycle.

Our detailed data resources for the end of the 2022 application cycle.

Our detailed sector-level data resources for the end of the 2021 application cycle.

Our detailed sector-level data resources for the end of the 2020 application cycle.

Our detailed sector-level data resources for the end of the 2019 application cycle.

Who to contact for help and advice about your application, and what to do next.

The UCAS End of Cycle Report 2017 is the first national overview of demand for, and acceptances to, UK higher education (HE) for the 2017 admissions cycle.

To accompany the 2015 End of Cycle Report a series of short videos are available. These videos, recorded by current and graduate members of the UCAS Data Scientist Internship Programme, focus on specific areas of the report and highlight the key findings.

The UCAS End of Cycle Report 2018 is the first national overview of demand for, and acceptances to, undergraduate UK higher education (HE) for the 2018 admissions cycle.

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