Engage your future students and meet your recruitment goals. Connect with the right audience through data insights and precisely targeted campaigns. We understand who students are, what’s driving their application decisions and how you can reach the ones who'll most likely enjoy your courses. No other organisation can offer you that.
Students come to us first when researching their university options – from the moment they start their research to the day they enrol. From events to social media campaigns, we’re well placed to help your brand to reach and resonate in new and innovative ways.
Students trust what we say. They even love hearing from our partners on our channels too. Build your brand credibility alongside ours, through sponsored content and campaigns targeted by background, geographic region, university, and more.
Our unrivalled audience data means we understand who students are and what they want. Alongside successful advertising campaigns, our insights team can help you to understand subject and student trends to inform new growth strategies that achieve lasting results.
Do you know what you can access as a member?
Access in-cycle data and resources as part of your UCAS membership. From Application & Decision Tracker to course, accommodation and open event listings, there’s lots on offer.
We make it easy for you to...
Make the most of unique data insights to reveal new geographical markets, get discovered at live events, or invest in a sponsorship package to build trust in your institution.
Boost open event attendance
Get the right students to your events. Our multichannel open event campaigns drive bookings and attendance on timelines to suit you.
Engage with specific market segments
Choose from over 200 segmenting filters. Engage with under-represented groups, as well as international, postgraduate and specialist subject prospects.
Drive applications and acceptances
Our best-in-class data, rich media combos and advertising solutions give you the power to match your brand with the right audiences.
Master your Clearing campaigns
Our Clearing campaigns make it easy for you to raise your market profile – engaging students by appearing alongside our trusted brand.
Identify your biggest drop-off points, find quick wins and devise long-term conversion plans using our expert insights services.
Improve competitive strategy
We can provide the data you need to differentiate your brand. Understand your customers and competitors to reach the most students who are interested in your offering.
Access in-year data and support
Make the most of real-time application data and guidance to help you make informed decisions about your next steps. We’ll help you make sense of the numbers so you can focus on what matters most.
We're a trusted name
“UCAS is a trustworthy authoritative organisation when it comes to education and careers. I would trust anything with UCAS branding on it, even if it’s about another uni or organisation, because I know the information will be authentic and relevant to me.”
Jasmin Ford, BA (Hons) Creative Writing, University of Gloucestershire
Explore our student sentiment reports
Get the latest insights about applicant behaviour in our regular student sentiment survey reports. Discover how application trends are changing, what students are thinking and feeling at key milestones – and how you should respond at each step to reach the people interested in your courses.