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Applying for university or college to start your studies in 2026? Find out more about the changes to the personal statement format and tips on what to include.

Stand out from the crowd by showcasing your expertise and passion for your subject.

Stand out from the crowd by showcasing who you are and what you can bring to a university as you begin your undergraduate journey.

Teachers and advisers can contact us by phone, email or using social media.

Use our free lesson plans to discover how to explore the Hub in the classroom.

Occasionally, it's necessary for universities and colleges to withdraw courses after you've been made an offer, or even after you've accepted an offer.

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.

National Apprenticeship Week is the perfect time to highlight a pathway that combines education, experience, and earning – helping students launch their careers with real-world skills.

Over 500,000 international students study in the UK every year. Find out about the benefits of UK study, how to apply, and how to get a visa.

It's a good idea to talk about your higher education options in person. Go to a course provider open day to explore the campus and get insights from staff and students – or take a virtual tour. We also recommend you go to UK events or one of the British Council events around the world. You'll find lots of helpful advice, and can ask any questions you may have.

Find out about international events, events we run in the UK for international students, and uni open days. If you can't attend these in person, you can take a look at a virtual tour instead!

Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.