Student Mindset Conference 2025 agenda
09:30 – 10:00 Arrival and registration
Tea, coffee, and pastries will be available on arrival.
10:00 – 10:15 Welcome and opening remarks
An introduction to the day's schedule by Angelina Bingley, Director of UCAS Media, covering key themes and the importance of shared insights across the sector.
10:15 – 11:10 Keynote: Doing more with less – AI, automation, and smart reuse
Brian W Piper
Learn how to harness AI tools to analyse your content data for actionable insights, streamline persona creation, and fill gaps in your content strategy.
This session will empower you to transform your high-value content into evergreen assets through innovative AI and data techniques, ensuring your efforts drive measurable results. Utilizing data and AI to repurpose, retarget, and redistribute your high-value content enables you to maximize the impact of both existing and new content, ultimately increasing your visibility in the evolving search landscape.
11:10 – 11:30 Table workshop
We will apply the prompts and tactics discussed in the presentation in real-time to uncover insights into your job, team, and institution using a variety of free AI tools.
11:30 – 11:45 Morning break
A short break to grab refreshments.
11:45 – 12:25 Finding their place: What students (and parents) really need
Jo Richards, Senior Insights Lead
Discover key findings from UCAS’ 2025 finding their place research – revealing what students and parents really need during the transition to university. Learn how to tailor messaging, support, and experiences to boost confidence, belonging, and conversion.
12:25 – 12:55 UCAS Hub personalisation and parent strategy
Dave Penney, Chief Marketing and Communications Officer
Genia Garrity, Director of Information, Advice and Guidance
Hear how UCAS is delivering personalised student support to create seamless experiences and empower confident, informed decision-making.
12:55 – 13:40 Lunch
A buffet lunch will be served outside the Insurance Suite. Take this opportunity to network with peers and discuss the morning sessions.
13:40 – 14:10 Unlocking student decisions
Vickie Phair, Commercial Data Products and Consultancy Lead
Turn data into action. Explore how UCAS’ new Student Decision Insights Dashboard can help you refine your strategy. This is your toolkit for smarter, faster, more targeted student engagement.
Discover how to use dynamic filters (like demographics and reply status), trend views, and benchmarking (sector, tariff, competitor) to uncover patterns, sharpen messaging, and elevate the student experience.
14:10 – 14:50 Keynote: Feel first, think later
Dr Simon Moore
More information coming soon…
14:50 – 15:25 Student panel: Trust, emotion, and experience
Hosted by Dr Simon Moore
Hear directly from five students as they reflect on what built and broke their trust during the journey to higher education. From research to arrival, they’ll share honest insights into the emotional highs and lows of the process.
Bring your questions – this is your time for a live Q&A.
15:25 – 15:35 Closing reflections and remarks
Angelina Bingley, Director of UCAS Media, will share final thoughts on the day's insights and set the stage for continued collaboration across the sector.