Build brand affinity with a student audience proven to purchase products to prepare them for studying a university course.

Reach new purchasers on the trusted UCAS website

Students love a bargain. Parents love saving money. We can help you reach them with your offers.

Over 700,000 students join and trust UCAS each year – the exclusive application route to undergraduate education at universities and colleges in the UK.

They buy a lot of products in the months before moving to their new campus – as well as during their year as new students, and beyond. Raise awareness of your brand on our trusted platform by offering exclusive discounts to future students – a conversion that can lead to brand loyalty for years to come.

Explore the UCAS student discount platform

92% of freshers planned to buy key university items before arriving on campus

Back to Uni Survey, 2021




Build long-term relationships

Students have significant buying power – from starting their course through to graduating.

And in this time they’ll need a huge number of items: books, tech, homewares, telecoms, bank accounts, food, clothing – the full range.


Students are looking to spend their money

They’re actively researching what to buy and looking for the best deals from their favourite brands.

  • Students and their parents buy essential products in summer as they look for uni deals.
  • Interest peaks around Black Friday, Christmas and the months before courses start.
  • Gain brand loyalty for three years or more through a simple offer.
  • Reach graduates too – 28% of final year students plan to buy a new computer for after they finish uni (UCAS Finalist Survey, 2021).

With over 1.83m average monthly page views, is a uniquely integral platform with huge volumes of traffic

Compete for student market share in your sector

1. We know students – let us help you

We know what makes students tick – what makes them buy, or importantly, not buy from specific brands. Win market share and connect with your next cohort of brand advocates by promoting your offer to deal-savvy students.

2. Combine discounts with multichannel campaigns

We can help you reach the right audience for your message – featuring on our discount platform and cultivating your ideal student audience with multichannel campaigns under the trusted UCAS brand.

Q: Are there any items that you currently have your eye on but haven't yet purchased? 71% said yes.

  1. Clothes/Shoes
  2. Laptop/Computer
  3. Tablet
  4. Health & beauty products
  5. Headphones
  6. Books
  7. Laptop/Computer accessories and phone (joint)
  8. Kitchenware
  9. Bag
  10. Games Console

(Source: 2022 1st year lifestyle survey)

Feature on our trusted student discount platform

Get in touch to discuss your discounts, branding and any multichannel marketing you’d like to reach our exclusive student audience.


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