Engage with the largest student community actively researching higher education, apprenticeships and careers in the UK. Access unrivalled data insights and multichannel campaigns to roll-out important communications to those who need to know about them.

Among the UK's largest student audiences

We deliver smart, high-quality communications solutions that blend into students’ decision-making journeys. From events and digital campaigns to insights from first-party data and strategic consultancy – our packages enable government agencies to understand and engage with students in new and exciting ways.

Over 21,000,000 unique website sessions by students, parents and advisers in 2021

Over 1,000,000 registered with UCAS for 2022

Over 500,000 follow us on Instagram, Facebook and Twitter in 2022

Statistics from Google Analytics, UCAS pre-applicant data and applicant data.

An engaged audience

“UCAS is a trustworthy authoritative organisation when it comes to education and careers. I would trust anything with UCAS branding on it, even if it’s about another university or organisation, because I know the information will be authentic and relevant to me.” 
Jasmin Ford, BA (Hons) Creative Writing, University of Gloucestershire

Reach specific student groups

Over 200 audience profile filters mean we can deliver specific messages to specific student groups – targeting by background, interests, location, subject and much more. We can deliver specific messages to specific student groups, ensuring important information reaches those it's most relevant to.
Engage niche audiences

We'll make it easy for you to...


We can help with talent acquisition too

Reach the world’s biggest talent pool of students and graduates. They’re tech-savvy, flexible and bring fresh skills and perspectives. From apprentices and graduate roles to work placements and internships, we’ll connect your organisation to the people who can make it thrive.

Discover talent