Differentiate your university or college using your data and ours to give you the competitive edge. We combine extensive insights and unrivalled higher education expertise to help universities and colleges develop stand-out plans.
Think smart for your future
There's over 30 years of higher education expertise in our high-quality consultancy solutions and intuitive off-the-shelf data products. We’ll help you solve your most complex institutional challenges to help you recruit eager students in a sustainable way.
Access data insights and consultancy
From competitor benchmarking and conversion evaluation to long-term growth plans, our data science and consultancy experts can help you make smart decisions about the future of your university or college. We combine our data with yours to help map out your next steps.
Get savvy about your customers
Make the most of our audience of over 1m young people – aged 16 and upwards – get to know who they are and what they're looking for. Understand the potential of specific segments, and uncover the best ways to reach students who want to study with you.
Fine-tune your recruitment strategy
Delve into interactive data visualisations on our Competitor Insight Dashboard. Get savvy about your competitive performance at different stages in the recruitment cycle, overall, and at subject level. Identify trends and understand how your competitive position is changing through the most recent three years of data.
Strengthen your conversion
Our Leaky Hosepipe Solution provides a 28-point action plan combining our data with yours, helping you understand the performance of your conversion funnel. Reveal big drop-offs, devise quick wins and create long-term conversion strategies to help drive return on your investment.
How to get the competitive advantage
Leaky Hosepipe Solution
Evaluate your conversion funnel across 28 touchpoints. Identify drop-offs and devise quick wins and long-term conversion plans to reach students who want to study with you.
Want to transform this data into a visual format? With your very own Customer Insight Dashboard, we do the heavy lifting analysis so you don't have to.
Student Decision Reports
Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions.
Understand mindsets to reach and recruit the students who resonate with your brand. Pre-empt competitors and opportunities to fine-tune your strategies.
Combining expert analysis, intimate knowledge of your industry, and a creative approach to problem solving – we’re uniquely positioned to provide data that translates into insight and tangible outputs.
Rapidly test the fast-moving student market with bespoke surveys to inform your decisions. Gain instant insight into what students are looking for at any given time.
Taking into account a whole host of factors including market health, competitors and course sizes, demographics, and overlapping courses, discover the propensity for success of new course ideas.
Over 30 years' experience
Over 30 years’ expertise – data scientists, policy experts and sector consultants – has been invested in designing our intuitive data products to help you carve out the strategies you need to reach the students who'll help you thrive.