Student recruitment is ever changing.
At UCAS, we can help you make sense of it through our data, expertise and actionable insights.
Questions we are often asked include:
Why are students picking our competitors?
Which applicants are likely to accept or reject our offer?
Where can we find new students that would most suit our institution?
With 30 years of experience, we know all about uni recruitment. It's a fluctuating, fast changing and fiercly competiitve landscape. And we have the solutions.
Institutions of all sizes harness our trusted data-driven products and expert consultancy to tackle their biggest recruitment challenges.
We help them gain clarity and opportunity. Discover how we can do the same for you.
In this section
Unique products. Bespoke consultancy
Nobody combines trusted data, student access, sector insight and HE specialism like UCAS.
We bring it all together into a range of powerful solutions.
Ready-to-use products that answer everyday questions. In-depth services that solve tricky issues. And bespoke consultancy for your most complex challenges.
Get unique insight. Solve complex issues. Transform your performance.
UCAS consultancy is the best in the business, with our expert insight consultants backed up by a large team of specialist data analysts.
You can choose from a wide range of services, from solutions tailored to specific issues, through to fully bespoke consultancy to help you tackle any combination of challenges.
- Gain access to unparalleled HE information to support your strategies.
- Build a full picture of your provider’s market position by speaking to the experts.
- Tackle old challenges in new ways, with creative data scientists pushing your boundaries.
- Act with confidence using data-driven, evidence-based insight.
Why work with us?
At UCAS we combine data, student access and sector expertise into a range of powerful solutions - designed to help ou focus your efforts and budget.
Everything we do is focused on enabling you to take action. Our data, insights and reccomodations can empower you to target your activities and allocate your spend for the best return on investment.
Our insights, reports and recommendations are underpinned by EXACT data, so you can trust them to deliver results every time. Below are some examples of how our bespoke consultancy can tackle your most complex challenges.
Assess your course portfolio
An overlarge portfolio means your marketing budget is spread too thinly or you’re increasingly perceived as too generalist. Or perhaps you want to broaden your remit but don’t know where to focus?
We’ll conduct a bespoke review of your whole portfolio or a single subject area. We’ll then identify potential growth areas, or subjects and areas to re-evaluate, based on the current market appetite and other factors.
Know who you're up against
You’re losing market share, or you’re unaware or prepared for emerging competitors. Or perhaps you have different competitors at subject, demographic and regional level, but don’t have time to dig into the granular detail?
We’ll combine data and student insights at competitor and subject level, to give you the full picture of who’s outperforming and who’s becoming an emerging threat. We’ll then give you valuable insights and recommendations on where to focus your future efforts.
Connect with the right students
You’re not sure where to focus your efforts geographically, or you need time and resources to focus on your subject or course level strategies. Or perhaps you don’t have the budget to explore untapped markets?
We’ll give you in-depth insights about your recruitment trends, offer-making strategies, and how well you’re connecting and performing in comparison with your competitors. You can then translate these data insights into targeted marketing campaigns to demonstrate your ROI.
Become their first choice
You just don’t have the time or resources to look at every stage of the conversion journey. Or maybe you have a specific problem course or subject area you need to focus on?
We’ll combine in-depth data with our unique student insights to provide a complete picture of when you’re losing applications, and most importantly why. With the opportunity to focus on specifics rather than the full conversion journey, and drill down into a specific stage, course, subject or campus, you’ll gain bespoke analysis of the reasons, along with potential evidence-based solutions.
We're here to support you - whatever the challenge
With a wealth of expertise gained across the HE sector and the commercial world, the UCAS insights consultancy team is the best in the business. From analysing your whole recruitment cycle to focusing on a specific stage, they'll solve any and every challenge you bring to the table.
Their skillsets include everything from brand insight, to commercial strategy, marketing, advertising and much more. Together they have many decades’ experience in data-based strategic problem-solving, and the ability to apply innovative creative thinking to swiftly identify and leverage your advantage.
Our unique combination of sector knowledge and commercial awareness is what sets UCAS apart, and we’re supported by a large in-house team of expert data analysts. We’re always happy to collaborate as an extension of your team, or you can simply set us the task and we’ll report back with the actionable insights you need to solve your challenge.
Ed McClaran - Senior Insight Consultant
After starting out in the film making industry, Ed has spent a decade in the world of OOH and Cinema advertising, bringing brands and media owners together into meaningful, impactful partnership and sponsorship packages. He brings enthusiasm for the stories brands seek to tell through their marketing to the projects he leads at UCAS, achieved via trusted, enduring client centric relationships.
As partnerships specialist within the team, Ed interprets data and brings insight led narratives to life for UCAS’ strategic partners.
So Ed, what do you do?
"I consult on projects, research, and campaigns for youth-focused clients. Using the unique data that UCAS has, I provide insight and make recommendations that can provide new solutions, validate assumptions, and uncover new opportunities."
Rose Johnson - Principal Insight Consultant
With a background in insight and marketing, Rose brings 25+ years of experience working within the international automotive and retail sectors.
With a focus on outcomes and strategic solutions Rose intuitively gets to the heart of issues, making a difference for both education and commercial clients.
So Rose, what do you do?
"Whether it is delivering primary research projects or tapping into the wealth of data UCAS has on the youth audience and education sector, I work with our team of analysts to unearth the data findings to provide solutions that will make a difference for our clients. It’s not a one size fits all approach, so we always think innovatively to find the ‘why’ and create clarity on those questions that keep our clients awake at night."
Mike Adams - Principal Insight Consultant
With 30+ years of senior marketing experience, including running his own ad agency, Mike Adams is a strategic problem solver with an eye for the creative solution.
Having helped some of the world’s biggest brands solve their challenges with insight led consultancy, and unconventional thinking, Mike works with educational and commercial clients to find and leverage their competitive advantage.
So Mike, what do you do?
"I help organisations find and solve their big challenges, using UCAS data.
Working with our dedicated team of analysts and the client to really understand the issues they face, we leverage all of our resources to find the best ways to tackle a problem. Whether it’s demand generation, regional targeting, preventing dropouts, or even filling beds – there’s always an answer"
Vicky Downie - Principal Insight Consultant
With 17 years of experience, working at 7 different universities and colleges, Vicky Downie knows higher education like few others. Having spent time inside Russell Groups, private providers, research institutes, and subject-specific universities – Vicky now brings this breadth of knowledge, plus her outside-the-box thinking, to every UCAS client.
So Vicky, what do you do?
"I help providers find solutions to their most difficult or demanding challenges. Utilising my real world experience, creative background, and team of brilliant analysts – I work alongside each provider to understand what they really need to sort out.
Sometimes it’s very different to what they originally think, but whatever it is, we work together to get to the bottom of it.
How to get started
Bespoke data consultancy is all about you and the novelty of your challenge. All consultancy projects start with an initial chat and a kick-off meeting to establish exactly what you need to get out of the process to make it worthwhile - with no obligation if you change your mind. Once we agree on the approach, it’s time for our data scientists to get to work.
Contact us to discuss your requirements - we look forward to hearing from you.