Signed, sealed, delivered (I'm yours) – why direct mail is still important
Wednesday 29 April 2020
14:20 - 15:20
Presentation and workshop – information giving but also interactive with specific tasks and outcomes for attendees
Open to all
Summary
At UCAS Media we use a variety of channels to engage students on behalf of universities. Direct mail has often been overlooked, but this session will turn some of this ‘wisdom’ on its head. The session will explore the allure of direct mail for this Gen Z audience, with representatives from the Royal Mail and UCAS Media.
Learning outcomes
- Demonstrate the levels of engagement of direct mail, and its perennial appeal.
- Typical client ROI and best examples of creative.
