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Marketing, Sales, and Advertising Directors

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Wages

New workers
AVERAGE
Experienced
£33,003
£84,155
£151,932

New workers start around £33,003. Normal pay is £84,155 per year.
Highly experienced workers can earn up to £151,932.

Available jobs

In the past year there were 261,501 vacancies for this type of job

5.48%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.

  • Stays abreast of changes in market trends and advertising rates.

  • Controls the recruitment and training of staff.

  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.

  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.

  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.

  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Business Development

  • Marketing Strategies

  • Customer Relationship Management

  • Key Performance Indicators (KPIs)

  • Sales Strategy

  • Selling Techniques

  • Digital Marketing

  • Project Management

  • Business To Business

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Sales

  • Communication

  • Leadership

  • Management

  • Innovation

  • Customer Service

  • Presentations

  • Influencing Skills

  • Planning

  • Negotiation

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

See all

  • Business Enterprise

    University College Birmingham

    FdA · 2 Years · Full-time · Birmingham · 03/02/2025

    Tariff points: 32/56

  • Marketing (Study Abroad)

    Lancaster University

    BSc (Hons) · 4 Years · Full-time · Lancaster · 10/2024

    Tariff points: 136/144

  • Marketing (with Foundation Year)

    Bangor University

    BSc (Hons) · 4 Years · Full-time including foundation year · Bangor, Gwynedd · 23/09/2024

    Tariff points: 48/96

  • Marketing (with Foundation Year)

    Liverpool Hope University

    BA (Hons) · 4 Years · Full-time including foundation year · Liverpool · 23/09/2024

    Tariff points: 48/48

  • Digital Marketing

    Aberystwyth University

    BSc (Hons) · 3 Years · Full-time · Aberystwyth · 23/09/2024

    Tariff points: 96/120

  • Marketing

    University of Leicester

    BA (Hons) · 3-4 Years · Full-time · Leicester · 23/09/2024

    Tariff points: 128/128

  • Marketing & Business

    Wrexham University

    BA (Hons) · 3 Years · Full-time · Wrexham · 23/09/2024

    Tariff points: 80/112

  • Marketing

    Manchester Metropolitan University

    BA (Hons) · 3 Years · Full-time · Manchester · 09/2024

    Tariff points: 120/128

  • Applied Business Studies

    DN Colleges Group

    BA (Hons) · 6 Years · Part-time · Scunthorpe · 16/09/2024

    Tariff points: 64/64

  • Business

    SGS (South Gloucestershire and Stroud College)

    HNC · 1 Year · Full-time · Bristol · 09/2024

    Tariff points: 48/48

  • Fashion Media Promotion

    London College of Contemporary Arts

    BA (Hons) · 3 Years · Full-time · London · 10/2024

    Tariff points: 112/112

  • Advertising

    University of South Wales

    BA (Hons) · 3 Years · Full-time · Cardiff · 16/09/2024

    Tariff points: 96/96

  • Marketing with Placement

    Brunel University of London

    BSc (Hons) · 4 Years · Sandwich · Uxbridge · 23/09/2024

    Tariff points: N/A

  • Creative Advertising

    University of Cumbria

    BA (Hons) · 3 Years · Full-time · Carlisle · 16/09/2024

    Tariff points: 104/120

  • Business Economics

    Leeds Beckett University

    BA (Hons) · 4 Years · Sandwich · Leeds · 16/09/2024

    Tariff points: 72/72

  • Business Management

    University Centre Peterborough

    FD · 2 Years · Full-time · Peterborough · 09/2024

    Tariff points: 48/48