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Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Wages

New workers
AVERAGE
Experienced
£25,042
£35,464
£65,182

New workers start around £25,042. Normal pay is £35,464 per year.
Highly experienced workers can earn up to £65,182.

Available jobs

In the past year there were 39,164 vacancies for this type of job

5.85%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign in light of sales figures, surveys, etc..

  • Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Pay Per Click

  • Marketing

  • Key Performance Indicators (KPIs)

  • Google Analytics

  • Contextual Advertising

  • Digital Marketing

  • Advertisement

  • Keyword Research

  • Data Analysis

  • Microsoft Advertising

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Sales

  • Detail Oriented

  • Planning

  • Analytical Skills

  • Innovation

  • Operations

  • Problem Solving

  • Leadership

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

See all

Creative Advertising

Buckinghamshire New University

BA (Hons) · 3 Years · Full-time · High Wycombe · 09/2025

Tariff points: 88/112

Advertising

University of the Arts London

BA (Hons) · 3 Years · Full-time · London · 29/09/2025

Tariff points: N/A

Advertising with Foundation

Regent's University London

BA (Hons) · 4 Years · Full-time including foundation year · London · 09/2025

Tariff points: N/A

Advertising

University of South Wales

BA (Hons) · 3 Years · Full-time · Cardiff · 15/09/2025

Tariff points: 96/96

Advertising and Digital Marketing

University of Hertfordshire

BA (Hons) · 4 Years · Full-time with year in industry · Hatfield · 09/2025

Tariff points: 112/120

Digital Marketing and Advertising

University of Greenwich

BA (Hons) · 3 Years · Full-time · London · 09/2025

Tariff points: 112/112

Fashion Media Promotion

London College of Contemporary Arts

BA (Hons) · 4 Years · Full-time including foundation year · London · 10/2025

Tariff points: 64/64

Creative Direction

Arts University Bournemouth

BA (Hons) · 3 Years · Full-time · Poole · 29/09/2025

Tariff points: 112/120

Marketing (with Foundation Year)

Teesside University

BSc (Hons) · 4 Years · Full-time including foundation year · Middlesbrough · 15/09/2025

Tariff points: 32/64

Marketing with Foundation Year

University of Plymouth

BSc (Hons) · 5 Years · Sandwich including foundation year · Plymouth · 15/09/2025

Tariff points: 32/80

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