Shopkeepers and Proprietors – Wholesale and Retail

Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.

Authorises payment for supplies received and decides on vending price and credit terms.

Maintains financial and other shop records and controls security arrangements for the premises.

Ensures that adequate reserves of merchandise are held and orders new stock as required.

Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.

Oversees staff training, rotas and the allocation of work.

Determines staffing, financial, material and other short- and long-term requirements.

Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.