Public Relations Professionals

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Average Salary


New workers start around £12,509. Normal pay is £31,194 per year. Highly experienced workers can earn up to £79,658.



The number of jobs in the career for the current year.

Daily Tasks

  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.

  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.

  • Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material.

  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.

Hard skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

  • Press Releases

  • Public Relations

  • Media Relations

  • Business To Business

  • Content Creation

Soft skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

  • Communications

  • Marketing

  • Social Media

  • Management

  • Writing

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.