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Sponsored content links

Reach millions of users on ucas.com through sponsored content, driving traffic directly to your own website.

Appeal to specific markets

Whether you’re looking to connect with under-represented groups, specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel. From smart audience insights to targeted multichannel campaigns, we support universities and colleges to connect with eager students in new and novel ways.

Direct mail

Showcase your brand experience, not just your message, by getting it through the letterboxes of young people, students, and potential new customers. Direct mail can help your brand stand out.

Email campaigns

Get your message into inboxes, reliably and consistently, via trusted UCAS email campaigns.

Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Increase your undergraduate applications

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.