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These data cover applications, offers, and placed applicants by sex, area background, and ethnic group at 132 larger universities.

These data cover applications, offers, and placed applicants by sex, area background, and ethnic group at 133 larger universities.

These data cover applications, offers, and placed applicants by sex, area background, and ethnic group, at 132 larger universities.

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Whether you’re looking to connect with under-represented groups, specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel.

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Get your message into inboxes, reliably and consistently, via trusted UCAS email campaigns.

If you're applying to higher education and you're a refugee, asylum seeker or have limited leave to remain in the UK, there may be support available to help you with finance and your studies.

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

Showcase your brand experience, not just your message, by getting it through the letterboxes of young people, students, and potential new customers. Direct mail can help your brand stand out.

The following guidance is for completing undergraduate references for applicants who are linked to a UCAS registered centre.

Deep dive into your top competitors, refine your recruitment strategies by understanding your win rates, and prove ROI.

Our course pages now display both the advertised and actual grades of accepted students to help students understand more about the grades universities and colleges have accepted previously. The entry grades data uses up to five years of historical data (2019– 2023 application cycles).