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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

International students

Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.

Making the right decision

If your application is successful, you’ll receive a conditional or unconditional offer – here’s how to make the right choice for you.

Our products and services

Our range of products and services for providers can help you to connect with applicants, inform your student recruitment activity and ensure a smooth admissions cycle.

Outreach Evaluator

Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of return on investment for brand awareness, engagement, widening participation and outreach activities.

Outreach Evaluator (STROBE)

Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of brand awareness, engagement, widening participation and outreach activities.

Preparing for your studies

We’ve put together a checklist for you, to make sure you’re ready to start your course and ten top tips for staying safe.

Processing and using revised grades

Once applicants have received revised grades they may contact you regarding their previous firm choices which were made unsuccessful (REJ) or had changed course offers (UCC) to find out if you will be willing to reconsider them.

Provider engagements

Our provider sessions enable you to get involved with live conversations and provide your feedback. If you have missed recent sessions, you can find the playbacks available on this page.

Replying to your offers

Find out when you need to reply, how to accept or decline offers, and about the different replies you can make.