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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Improve your competitive strategy

Differentiate your living spaces through smart strategies that give you the competitive edge. We combine extensive data insights and unrivalled student accommodation expertise to help providers connect with the right students.

Improve your competitive strategy

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Medicine 2026 personal statement guide

If you want to join the medical world professionally, you’ll need more than a spoonful of experience and the right dose of research to write the perfect personal statement.

Our products and services

Take advantage of UCAS' unique access to students to market your products, services and opportunities to the people who'll want them the most.

Parent and guardian guide to apprenticeships

Heard of an apprenticeship but not sure what it’s all about? Here, we share what you need to know and practical tips for supporting someone who might be thinking about an apprenticeship.

Part-time jobs for international students in the UK

Finding a part-time job while at university in the UK is a great way to earn extra money, meet new people, and build professional skills. Find out the visa rules, the type of student jobs you can find, and how to fit it in around your studies.

Personal statement advice: marketing

If you're applying for a marketing degree and can't sell yourself in your personal statement, it’s not a good sign! Here’s how to make sure you get it right.

Physics and astronomy 2026 personal statement guide

If you’re a future physicist – or astronomer – in the making, admissions tutors say they’re looking beyond your grades for a sparkling personal statement that communicates what lights you up about the subject.

Planning their future

It’s important students consider their post-school plans early – but with so many options, where should they start?

Politics 2026 personal statement guide

Why do you want to study politics? Write a personal statement that’s thoughtful, reflective, and enthusiastic if you want admissions tutors to vote for you.