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Take advantage of UCAS' unique access to students to market your products, services and opportunities to the people who'll want them the most.
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Outreach Evaluator
Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of return on investment for brand awareness, engagement, widening participation and outreach activities.
Personal statement advice: architecture, building and planning
If you’re applying for architecture, planning or building, admissions tutors say they need you to outline your reasons for wanting to study the course. Here’s how you do it. The built environment encompasses lots of courses and professions. As the University of Nottingham puts it, you need to 'be as specific as possible about your interests and enthusiasms'.
Personal statement advice: economics
Writing a personal statement for economics? You'll need more than a subscription to The Financial Times to impress tutors. Here’s how to stand out by being relevant, personal, and concise
Personal statement advice: engineering
Engineering admissions tutors explain why you'll need a 'personal', 'relevant' and 'reflective' personal statement if you want to tick all the right boxes.
Personal statement advice: marketing
If you're applying for a marketing degree and can't sell yourself in your personal statement, it’s not a good sign! Here’s how to make sure you get it right.
Personal statement advice: medicine
Aspiring to join the medical world professionally? Then you’ll need the right experience to be seriously considered for a place on a medicine course. Getting experience and researching what’s needed in your personal statement should ideally go hand in hand.
Personal statement advice: Midwifery
What should you write in a personal statement for midwifery, to ensure you stand out and get a place on a midwifery course? We've asked admissions tutors to share their top dos and don'ts for midwifery personal statements, and included an example of how to write about any work experience you may have.
Personal statement advice: sports science
Writing a sports science personal statement? One way to win over sports science admissions tutors is to dig into the detail of the course itself, and focus your personal statement accordingly. We've been asking sports science tutors what they're looking for in your personal statement – here's what they told us.
Personal statement advice: statistics
The massive surge in digital data in recent years means there’s lots for statisticians to get excited about. We speak to an admissions tutor to find out the best way to approach your personal statement.
Personal statement: finance and accounting
What are universities looking for when it comes to a winning personal statement to study finance or accounting? Showing some genuine passion is just the start.
Pharmacy, pharmacology, and toxicology 2026 personal statement guide
Admissions tutors agree that pharmacy, pharmacology, and toxicology are competitive fields to get into, so follow our tips to make you stand out.
Photography 2026 personal statement guide
Whether it's an exhibition you've visited or an artist who inspires you, drawing on your photography influences is key to an impressive photography personal statement.
Physics and astronomy 2026 personal statement guide
If you’re a future physicist – or astronomer – in the making, admissions tutors say they’re looking beyond your grades for a sparkling personal statement that communicates what lights you up about the subject.
Podcast: Business and administration degree apprenticeships
Find out all about business and administration degree apprenticeships and whether they might be an option for you, with Katie Thistleton.
Podiatrist
Podiatrists help people live more comfortably by providing treatment and care for foot and leg problems.
Policing 2026 personal statement guide
Show how you’ve got the right personality for the physical, emotional, and mental demands of a career in policing.
Politics 2026 personal statement guide
Why do you want to study politics? Write a personal statement that’s thoughtful, reflective, and enthusiastic if you want admissions tutors to vote for you.