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How you can help

Information on qualifications, apprenticeships, and study programmes – to help parents and carers support their child in choosing what to do next.

Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Increase your undergraduate applications

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

International students

Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.

Interview questions you may be asked

No matter what type of interview, one thing is certain – you’re going to be asked questions. We’ve put together the following information to help you prepare.

Law 2026 personal statement guide

From wider reading to spot-on spelling and grammar, you'll need a personal statement that makes a convincing case. We asked admissions tutors to share their top dos and don’ts.

Living costs for full-time students

You can get student finance to help towards your living costs while you’re at university or college. Content provided by Student Finance England.