How you can help
Information on qualifications, apprenticeships, and study programmes – to help parents and carers support their child in choosing what to do next.
Information and advice pages
How you can help
Information on qualifications, apprenticeships, and study programmes – to help parents and carers support their child in choosing what to do next.
Improve conversion to firm choice
Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
In-cycle application data and support
Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.
Increase your undergraduate applications
We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.
International students
Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.
Interview questions you may be asked
No matter what type of interview, one thing is certain – you’re going to be asked questions. We’ve put together the following information to help you prepare.
Journalism 2026 personal statement guide
Tell your own compelling story and show admissions tutors just how persuasive you can be, by writing an effective and engaging personal statement.
Key changes for 2024 undergraduate applications
All the info you need about changes we're making to 2024 undergraduate applications.
Key dates and the application journey
The key dates you need for applications, to help your child keep their application on track.
Languages 2026 personal statement guide
Applying for French, Spanish, German, Mandarin or another language or combined languages degree? Read on for some expert pointers from admissions tutors.
Law 2026 personal statement guide
From wider reading to spot-on spelling and grammar, you'll need a personal statement that makes a convincing case. We asked admissions tutors to share their top dos and don’ts.
Living costs for full-time students
You can get student finance to help towards your living costs while you’re at university or college. Content provided by Student Finance England.
Making changes to your application after you apply
You can make some changes to your application yourself, and for others you either contact the universities and colleges, or you contact us.
Manufacturing engineering 2026 personal statement guide
Assemble answers that are personal, relevant, and reflective if you want to produce the perfect manufacturing engineering personal statement.
Marketing 2026 personal statement guide
If you're applying for a marketing degree, make sure you can sell yourself in your personal statement!