“The insights we gain directly shape our recruitment strategy, allowing us to address crucial areas that matter most to students, converting more applicants effectively.”
University of East Anglia (2024)
Student Decision Insights Dashboard
Clearer insight. Better decisions. Less effort.
What is the Student Decision Insight Dashboard?
Introducing the next generation of student insights
The Student Decision Insights Dashboard takes applicant engagement to a new level, replacing static reports with dynamic, interactive insights. Developed in collaboration with Higher Education providers, this intuitive platform gives you fast, actionable intelligence on the factors influencing student decisions.
Available each July, after applicants have responded to their offers, the dashboard captures authentic decision-making data, empowering your institution to make confident, informed strategic choices.
Why choose the Student Decision Insights Dashboard?
Deeper Insights, Faster
Gain immediate visibility into applicant preferences, ensuring your institution stays responsive and competitive.
Effortlessly explore interactive data, eliminating the complexity of handling multiple PDFs and spreadsheets.
Track and Respond to Emerging Trends
Analyse up to five years of consistent data to identify trends and shifts in student expectations, allowing proactive and strategic responses.
Benchmark Your Performance
Clearly compare your institution’s performance with sector averages, specific tariff groups, or your custom set of shared-offer holder institutions (individually or as an aggregate group), enabling precise benchmarking and targeted improvements.
Tailored for Action
Utilise comprehensive filters by demographics (gender, age, region) and applicant reply status (Firm, Insurance, Decline) to discover nuanced insights and effectively target your recruitment efforts.
Strategic decision-making made simple
The dashboard is not merely a reporting tool - it’s a strategic asset:
Craft compelling, evidence-based marketing and recruitment messages.
Prioritise enhancements to the student experience strategically.
Clearly demonstrate your progress and achievements to senior stakeholders.
Understand why applicants did or didn’t choose you — the only way to access this level of insight.
Key benefits of the Student Decision Insights Dashboard
A clearer picture of applicant sentiment, in context
Understand what your applicants value most — and how well they feel you’re delivering on it. Benchmark performance across key decision factors and see where expectations are being met or missed.
Evidence for focused decision-making
Use five years of trend data to track progress, spot emerging risks, and support decisions about where to invest limited resource. The ability to filter by applicant status and demographics allows you to tailor your insights to specific priorities.
Actionable insights without the workload
The interactive design means you can answer complex questions in seconds - no need to open multiple files, combine datasets, or run your own analysis. Key comparisons and changes over time are already built in.
More value from your data
By moving beyond PDFs and spreadsheets, the dashboard allows for flexible use across teams - from marketing and recruitment to student experience and planning. It turns survey responses into a strategic asset, not just a reporting tool.
Built around what matters to you
Development has been guided by sector feedback, including the importance of time-series continuity and demographic filtering. It reflects your priorities, not just ours.
Let's talk Student Decisions
See the dashboard in action and discuss how it can help answer your most pressing questions.
For more details and tailored demonstrations, contact your Customer Success Director or Customer Manager at UCAS.