Latest from the blogs

UCAS has introduced a new flag that will immediately identify to universities and colleges whether an applicant is from a UK Armed Forces background (sometimes referred to as ‘Service children’).  This flag will be generated simply by students ticking a box on the UCAS application form.

This is positive news from several perspectives. 

It is a clear sign to universities that children from Armed Forces families deserve additional attention; recognising that many Armed Forces children have a unique set of experiences and personal skills that are highly valuable in academic and employment settings.

Of course, it also enables universities to consider applications against the context of some of the more challenging aspects of Armed Forces life. For example, admissions teams will be able to assess students’ achievements...

It’s time to think differently about consumer engagement with students.

We can finally talk about the 2022 Freshers Report, which has just been published after months of research and analysis. Today’s launch reveals insight gathered from more than 7,000 students, about what really makes them tick when it comes to spending and shopping. For brands and businesses looking to engage with this unique market, it’s a crucial read.

And they are extremely unique, especially compared to their predecessors. They are the Gen Z vanguard when it comes to maturity, spending, and influence, but they’ve also lived through a global pandemic. This year’s freshers have all but skipped...

For the 11th year running, we’re getting ready to publish the results of our extensive research into student consumer behaviour.

And this year’s freshers are a little different – part Gen Z, part Isolation Generation – a unique group of young shoppers influenced by a unique experience. That’s why our Freshers Report, coming 3 March, is more important than ever for those looking to engage with this market. Inside, we’ll reveal what’s behind the rapidly changing mindset of today’s students – and what it means for brands.

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Going to university or college if you’ve been in care – our top ten tips for success

Making a decision about university or college can be tricky, and there may be more to think about if you are care experienced. There are lots of misconceptions around so this guide will help you find out all you need. And if you need more information, you can read our information and advice for care experienced students.

1: There is financial support available to help care experienced students

Everyone worries about finances, but this shouldn’t be more of a concern for students with care experience than anyone else – in fact, there is additional...