Getting to number one – understanding the decision-making factors of WP students
While many universities and colleges have become confident in understanding what drives international vs UK students when making their firm choice, fewer feel confident in understanding what is likely to have the greatest impact on widening participation applicants. In anticipation of the 2023 UCAS Student Decision Reports being published in July, I’ve looked back at last year’s reports to see how you can understand your WP applicant and offer holders better, and whether we should be developing a separate conversion campaign to your UK wide communications.
At the top spot
At first glance, there is very little differentiating all applicants against WP applicants across the sector, in the factors influencing their decision making. Range of modules comes out the top factor for all students regardless of background, showing that subject-specific marketing and communications are the flagship of any conversion campaign, with the opportunity to...