Tech reliance is at an all-time high on campus. Educational changes, like more online lectures, behavioural changes, like more streaming and gaming, and market changes, like more virtual experiences – have all played their part.
And, most of the time, this would be great news. Digitisation can democratise access, reduce costs, increase mobility, and enhance social lives. For the most part, it still is great news. But in a cost-of-living crisis, a growing reliance on products and services which are experiencing rapid price increases, needs to be more carefully considered.
Let’s take a look at the numbers
When it comes to services, over the past 18 months, both Spotify and Netflix have raised the price of all plans by £1 each, and Apple’s iCloud membership is now 25% more expensive. Sky subscriptions are up too, with prices for broadband and TV customers more than 8% higher than last year, whilst some of its competitors reached +14%.
When it comes to...