It’s quite the predicament isn’t it? We’ve all relied on social media more this past year, but we’ve had less to post about than we ever have before. There’s only so many banana bread attempts your friends can stand to see. Our new behaviours, and new world trends, have all made this a strange year of ups and downs for social media, so let’s have a closer look.
THE STORY SINCE 2015
Five years is a huge amount of time when it comes to internet trends. So, since we started asking students about their social media habits in 2015, what’s changed?
THE DESERT ISLAND CHANNEL
If, for some preposterous reason, you were forced to pick just one social media channel to live with forever, which would it be
INFLUENCING FACTORS
Influence is a commodity, knowing who commands it is a necessity,
and it’s all changed in the past 12 months.
| Response |
Weighted Number |
Weighted Proportion |
| Yes many times |
33,090 |
6.1% |
| Yes a handful of times |
88,940 |
16.3% |
| Yes once |
91,370 |
16.3% |
| No |
331,360 |
60.8% |
| Response |
Weighted Number |
Weighted Proportion |
| A celebrity influencer |
74,600 |
13,7% |
| A non-celebrity influencer |
154,760 |
28.3% |
| Neither |
316,620 |
58.0% |
12 months of social distancing, a year of distant social
Whilst 2020 proved to be a challenging year for us all, where would be without social media. What’s changed in the last year?
Find out more >
