Public Relations and Communications Directors

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.


New workers
£ 23,940
£ 70,733
£ 170,017

Available jobs

In the past year there were 32,801 vacancies for this type of job

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures.

  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.

  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.

  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.

  • Develops and reviews the public relations policy and direction of an organisation.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Social Media

  • Project Management

  • Internal Communications

  • Customer Relationship Management

  • Content Creation

  • Public Relations

  • Press Releases

  • Media Relations

  • Newsletters

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Planning

  • Writing

  • Leadership

  • Detail Oriented

  • Research

  • Innovation

  • Influencing Skills

  • Self-Motivation

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.