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Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Wages

New workers
AVERAGE
Experienced
£24,044
£43,868
£78,798

New workers start around £24,044. Normal pay is £43,868 per year.
Highly experienced workers can earn up to £78,798.

Available jobs

In the past year there were 39,609 vacancies for this type of job

6.06%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign in light of sales figures, surveys, etc..

  • Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Digital Advertising

  • Project Management

  • Advertisement

  • Key Performance Indicators (KPIs)

  • Data Analysis

  • Selling Techniques

  • Advertising Campaigns

  • Account Management

  • Business Development

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Sales

  • Management

  • Presentations

  • Planning

  • Innovation

  • Detail Oriented

  • Analytical Skills

  • Influencing Skills

  • Customer Service

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

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