Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Wages

New workers
AVERAGE
Experienced
£ 25,042
£ 35,465
£ 65,182

Available jobs

In the past year there were 39,166 vacancies for this type of job

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign in light of sales figures, surveys, etc..

  • Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Pay Per Click

  • Marketing

  • Contextual Advertising

  • Key Performance Indicators (KPIs)

  • Google Analytics

  • Digital Marketing

  • Advertisement

  • Keyword Research

  • Google Ads

  • Data Analysis

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Sales

  • Detail Oriented

  • Planning

  • Customer Service

  • Budgeting

  • Analytical Skills

  • Enthusiasm

  • Operations

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.