Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.


New workers

New workers start around £25,042. Normal pay is £35,465 per year.
Highly experienced workers can earn up to £65,182.

Available jobs

In the past year there were 39,166 vacancies for this type of job


Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign in light of sales figures, surveys, etc..

  • Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Pay Per Click

  • Marketing

  • Contextual Advertising

  • Key Performance Indicators (KPIs)

  • Google Analytics

  • Digital Marketing

  • Advertisement

  • Keyword Research

  • Google Ads

  • Bing Ads

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Sales

  • Detail Oriented

  • Planning

  • Analytical Skills

  • Customer Service

  • Innovation

  • Operations

  • Problem Solving

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.