Media, publishing and information services

Careers in media, publishing and information mean you’ll be at the forefront of collating and curating information and reporting stories to educate and inspire others. Careers in this industry offer possibilities to meet new people and travel to new places.
Esha Bal – Level 3 Junior Digital Content Producer Apprenticeship, Channel 4.

What’s an apprenticeship in media, publishing and information services?

If you aspire to read the six o’clock news, report important issues from around the world, become the next JK Rowling, produce films or get involved in creating the latest special effects for TV, you’ll find exciting career pathways in media and publishing.

Media, publishing and information services is a highly competitive industry, and apprenticeships are becoming a more and more popular route. Apprenticeships are valued by employers as they you’ll get real-life learning and experience gained in the work environment.

Emma Rogers– Level 4 Sales Executive Apprenticeship, Bauer Media

“People assume that media is just journalism but there’s so much more to it than that. I work in advertising and the revenue we bring into the business as a team is the very reason we exist. What I do is extremely important for the business to thrive.”

Lowri Roberts – Early Careers Advisor, Channel 4

“What brings us all together at Channel 4 is our love of the culture and what we all stand for here. We want people who are forward-thinking and creative. We welcome young people who are passionate and enthusiastic so Channel 4 can remain a big powerhouse that continues to produce ground-breaking content.”

Facts and stats

Average salary
The average salary in media, publishing and information services in the UK is £27,4231.
Diversity and inclusivity
In 2021, more women than ever before made it onto the shortlist at the British Journalism Awards. 43% of shortlisted journalists in 2021 were women2.
If you aspire to be your own boss, an apprenticeship in this industry could be the perfect platform for a successful freelance career as a journalist, writer or consultant.
Well known employers offering apprenticeships include the BBC, ITV, Channel 4, Sky and Virgin Media.
Economic growth

In 2020, the sector's value was estimated at 71.4 billion pounds3.

Industry growth

The UK's creative industries are developing new jobs faster than other sectors4.

Who would suit an apprenticeship in media and publishing?

Apprenticeships are available at all levels, from a Level 2 Digital Audio and Visual Production Apprenticeship to a Level 7 Senior Journalist Apprenticeship.

There are lots of roles you could go into with media and publishing, including a broadcast engineer, content creator, editor or translator. There are also routes to high profile roles such as journalists, news presenters and documentary makers.

You’ll find organisations such as the BBC, ITV, Channel 4, Sky, Evening Standard, British Library, The Sun, The Sunday Times and Virgin Media offering apprenticeships in this sector.

An apprenticeship in the field might be right for you if you’re highly motivated, have a thirst for knowledge, a keen interest in current affairs, great communication skills and the ability to tell a story in an engaging way. A curious mind and creative spark will also help.

Esha Bal – Level 3 Junior Digital Content Producer Apprenticeship, Channel 4

"I always knew I wanted to be in the media industry, but I didn’t know exactly what I wanted to do in it as it’s so vast. The thing with video editing is that we all do things slightly differently so having lots of conversations during the apprenticeship and working collaboratively is how you learn from each other and pick up little hacks along the way. It’s a really friendly environment to work and learn in."

Sam Carey – Level 4 Public Relations Apprenticeship, HK Strategies

"The one thing I’d say is really important is tailoring your CV to the specific role and company that you’re applying in. Because PR apprenticeships are quite hard to come by, a generic CV just doesn’t work. Making your application specific and relevant will definitely help you stand out and increase your chances of being offered the role.”

Discover employers offering apprenticeships

Like the sound of an apprenticeship but not sure where to start looking? Get to know leading brands and the range of apprenticeships they offer.

Explore employers

  • You often work in highly creative, friendly environments that are very social.
  • The industry welcomes fresh talent and is encouraging of new ideas.
  • The field is constantly changing, so no two days are the same.
  • It’s a competitive industry so you may need to apply for a few roles to be successful.
  • It’s a fast-paced industry and you’ll usually have lots of responsibility.
  • Working and studying at the same time can be difficult.

Why choose a media and publishing apprenticeship?

In such a competitive industry it can be challenging to get your foot in the door. An apprenticeship offers you the chance to build your experience and confidence whilst gaining skills and qualifications that can open up more doors as you further your career.

I always wanted to be in the media industry, but I just didn’t know exactly what I wanted to do in it.

Esha Bal, Apprentice at Channel 4

As a media, publishing and information services apprentice, you'll receive the latest industry training as well as gaining experience of how other roles in the industry interact. At the same time, you’ll be supported in studying towards an industry-recognised qualification which will be invaluable in pursuing future career opportunities.

The industry is fast-paced and the support and mentoring you’ll receive as an apprentice will help you meet the demands of your role and accelerate your career development.

The media industry is a great home for creative, progressive and forward-thinking people.

Lowri Roberts, Employer at Channel 4

Industry top tips

Watch our top tips on how to get into media, publishing and information from Esha, an apprentice at Channel 4.

How do you start an apprenticeship in media, information and publishing?