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UCAS Freshers Report 2022

Our eleventh annual report offers unique exploration into current freshers’ behaviours from across the UK.

What is UCAS?

UCAS, the Universities and Colleges Admissions Service is an independent charity and the UK's shared admissions service for higher education.

Our products and services

Take advantage of UCAS' unique access to students to market your products, services and opportunities to the people who'll want them the most.

Media agencies – student marketing & insight

Reach one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what’s driving their decisions – so your clients can be sure they're reaching the students who'll most likely enjoy their offering.

Provider Pages

Get your brand in front of students and their influencers with our Provider Pages. Millions of students come to ucas.com to research their choices – you can put your university or college front and centre from the very start of their journey to higher education.

Courses Data Service

Comprehensive course listings for undergraduate and postgraduate course providers, to complement your student offering.

Six recruitment marketing strategies to boost take-up of apprenticeships

Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

Six recruitment marketing strategies to boost take-up of apprenticeships

Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

EXACT

Access the richest and most up-to-date admissions data so you can strengthen your strategic planning and better understand your market - and your competition.