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Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Help with writing your personal statement for further education courses – what to include about yourself, and some dos and don’ts on how to write it.

Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?

Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?

The personal statement is your opportunity to let training providers know about your qualities, skills and expertise, and why you want to teach.

We take you through what you need to do if you've been asked to write an academic or practical reference for a UCAS Conservatoires applicant.

We take you through what you need to do if you've been asked to write a reference for a UCAS Undergraduate applicant.

Applying for university or college to start your studies in 2026? Find out more about the changes to the personal statement format and tips on what to include.

Stand out from the crowd by showcasing your expertise and passion for your subject.

Stand out from the crowd by showcasing who you are and what you can bring to a university as you begin your undergraduate journey.

Kim Eccleston, Head of Strategy and Reform, UCAS

Information on qualifications, apprenticeships, and study programmes – to help parents and carers support their child in choosing what to do next.

We run live sessions in the UCAS Hub to help those researching their next steps, and record them all. You can access them below.

Tom Ashworth is an apprentice supervisor at Tony Gee, a civil engineering consultancy company that design structures for all environments, from large bridges to the lifting rig for the London Eye, and the largest land-based crane in the world.

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.