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How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Info and specs

Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.

Outreach Evaluator

Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of return on investment for brand awareness, engagement, widening participation and outreach activities.

Provider dashboard navigation

The provider dashboard allows you to access your UCAS products and services. The video below outlines the basic navigation of your provider dashboard.

Provider Pages

Get your brand in front of students and their influencers with our Provider Pages. Millions of students come to ucas.com to research their choices – you can put your university or college front and centre from the very start of their journey to higher education.

Psychology personal statement guide

Get the tone right in your psychology personal statement and write about your interest, enthusiasm, and commitment to studying this fascinating, scientific, and rewarding subject.