Engage with students planning their gap year

More students than ever are choosing to take a gap year. In 2024, 10% of UK 18-year-olds applying through UCAS deferred their university place, nearly 35,000 students, marking a record high.* These students are actively exploring meaningful ways to spend their year out, from travel and volunteering to career-related experience and personal development.

UCAS plays a unique role in supporting 1.5 million young people each year as they plan their next steps. Sponsored content on ucas.com offers your brand a powerful opportunity to connect with this growing audience of students while they’re researching options and making important decisions about their future.

Your message will appear in trusted, high-traffic editorial environments where students and parents look for guidance, helping you build brand awareness, relevance, and connection ahead of the traditional student marketing cycle. Your content can also be amplified through campaigns across UCAS-owned channels including display advertising, paid media, and targeted email campaigns – ensuring your brand reaches the right audience at the right time.

_{*UCAS Undergraduate end of cycle data for 2024}

The opportunity

UCAS offers a range of insight-led sponsored content opportunities to help your brand connect with students and their parents and carers at this key decision-making stage.

These students are looking for information about travel and insurance, tech and communication tools, safety, wellbeing and personal security.