Student Mindset Conference 2025: Presentations and insight
Finding Their Place: What students (and parents) really need from universities
Going to university or college is a major milestone for students and their families, marking a time of change, excitement, and new independence.
This report draws on the sentiments of both students and parents during the summer before higher education and the first two months of university or college, uncovering key insights to guide institutional support.
From Insight to Impact: The future features of IAG at UCAS
In this session, Genia Garrity and Matthew Wasley shared how UCAS has evolved its tools and guidance to better support students and their supporters. They highlighted new features in the Hub, including a scholarship tool that showcased the full range of financial support available across universities and colleges, helping to break down barriers and empower confident, informed decision-making.
Doing more with less – AI, automation, and smart reuse
Brian W Piper’s session shows how AI empowers you to analyse data, optimise content, and repurpose high-value assets to achieve greater impact with fewer resources.
Feel first, think later
Dr Simon Moore’s presentation explores how subconscious drivers shape student and parent decisions.
Drawing on neuroscience, he shows why emotional needs outweigh facts, why first impressions matter, and how to link psychological triggers to clicks.
The big trends shaping student mindset in 2025
Jo Richards and Kyle Campbell explore the emerging themes influencing how students think, choose, and experience university in 2025.
Drawing on three major research projects, they reveal how belonging, employability, and decision-making are shaping the next generation of students.