Copywriters write advertising and marketing content.
What does a copywriter do?
Copywriters produce the written words for adverts and marketing. You could be working with newspaper and magazine adverts, TV or radio scripts, or writing letters and emails. You’ll need a good imagination and excellent written and communication skills.
What do I need to do to become a copywriter?
While there are no specific qualifications required to become an advertising copywriter, a degree in English, journalism or marketing is highly desirable.
Related skills
- Attention to detail
- Communication
- Creativity
- Literacy
- Time management
- Word processing
Related subjects
- Art
- Drama, music, and performing arts
- English
- History
- Media studies
Desirable qualifications
- English degree
- Journalism degree
- Marketing degree
Where could I be working?
You could be working as a self-employed freelancer, for a marketing or advertising agency, or you could be employed in-house.
Job families
If you have a keen eye for a story then a career in journalism or publishing could be for you. Whether you’re writing a novel or working as a television journalism good written skills are really important. You may be working alone, in a small team or in a busy newsroom.
Understanding the way customers think is key to a career in marketing, sales and advertising. Job roles are varied and include planning advertising campaigns to direct sales and marketing.
