Copywriters write advertising and marketing content.

What does a copywriter do?

Copywriters produce the written words for adverts and marketing. You could be working with newspaper and magazine adverts, TV or radio scripts, or writing letters and emails. You’ll need a good imagination and excellent written and communication skills. 

What do I need to do to become a copywriter?

While there are no specific qualifications required to become an advertising copywriter, a degree in English, journalism or marketing is highly desirable. 

Related skills

  • Attention to detail
  • Communication
  • Creativity
  • Literacy
  • Time management
  • Word processing

Related subjects

  • Art
  • Drama, music, and performing arts
  • English
  • History
  • Media studies

Desirable qualifications

  • English degree
  • Journalism degree
  • Marketing degree

Where could I be working?

You could be working as a self-employed freelancer, for a marketing or advertising agency, or you could be employed in-house. 

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