Marketing executives promote products and services to the wider world.

What does a marketing executive do?

Marketing executives promote products and services to the wider world. As a marketing executive you may use a number of different techniques and channels to create and deliver a marketing campaign.

  • you may decide to advertise in newspapers, magazines, or on the radio or television.
  • you might create a social media campaign, or directly write to or email people about the products and services.
  • you might organise or sponsor an event or a conference, highlighting the products and services on offer.

To be a marketing executive you’ll need to be a creative thinker and have excellent communication skills. 

What do I need to do to become a marketing executive?

Although it is not essential to have a degree to become a marketing executive, some level of higher education is usually very desirable. 

Related skills

  • Teamwork
  • Organisation
  • Communication
  • Creativity
  • Administration
  • IT
  • Financial planning
  • Interpersonal skills

Related subjects

  • Art
  • Business studies
  • Computer science
  • English
  • History

Desirable qualifications

  • CIM
  • Marketing degree

Where to find out more

Where could I be working?

You could be working independently as a freelance marketing executive, at a marketing agency (where you work with a number of different clients), or for an employer where you market their products and services directly. 

Contains public sector information licensed under the Open Government Licence v3.0

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