Marketing executives promote products and services to the wider world.
What does a marketing executive do?
Marketing executives promote products and services to the wider world. As a marketing executive you may use a number of different techniques and channels to create and deliver a marketing campaign.
- you may decide to advertise in newspapers, magazines, or on the radio or television.
- you might create a social media campaign, or directly write to or email people about the products and services.
- you might organise or sponsor an event or a conference, highlighting the products and services on offer.
To be a marketing executive you’ll need to be a creative thinker and have excellent communication skills.
What do I need to do to become a marketing executive?
Although it is not essential to have a degree to become a marketing executive, some level of higher education is usually very desirable.
Desirable qualifications
- CIM
- Marketing degree
Where to find out more
Where could I be working?
You could be working independently as a freelance marketing executive, at a marketing agency (where you work with a number of different clients), or for an employer where you market their products and services directly.