Employers – understand youth audiences

Make the most of the relationships we have with millions of students and graduates to gain the intelligence you need to match your business goals with theirs. From bespoke surveys to expert consultancy, we can provide the insights you need to thrive.

Gain intelligence from millions of students

We understand how challenging it can be to keep up to date with the wants and needs of young people today. That’s why we’re here to help. Get to the heart of what today’s youth audiences want from your brand through our positive relationships with millions of young people across the UK.

Make the most of bespoke student surveys

Over 1,000,000 young people – aged 16 and upwards – register with us each year, exploring higher education, apprenticeships and early careers. They love sharing what they think and feel. We can help you access their views through bespoke surveys to improve what you do.

Understand exactly who youth audiences are

The data we collect provides hard-to-beat insights about youth audiences today. Over 200 audience profile filters – including demographics, interests, qualifications, and more – enable us to build detailed segment persona descriptions, identify trends and forecast future changes to support your business plans.

Students trust what we say

Students trust the UCAS brand. In fact, 77% of them trust the communications we send on behalf of our partners too*. It’s no surprise that so many businesses turn to us when they need meaningful insights to inform their plans.
Contact us

*Customer Feedback Survey, 2021

How well do you know Gen Z?

Discover what our annual student lifestyle survey reveals about these savvy shoppers, hearing 7,296 first-hand student views. From favourite brand and ethics to social media habits and smart tech, dive into what really drives student decision making when it the products they want to buy.
View Freshers Report 2022

Products and services