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    UCAS Media service

    Paid media Clearing impressions

    Take a look at our paid impressions rates though Clearing 2023 and you will see it pays to make the right impression.

    Clearing display ad impressions were up by 16% vs 2023, mostly driven by the Hub and search placements.

    Overall our Clearing display ads generated over 130,000 clicks – the biggest increases vs last year are across the Clearing content page bundle, the ucas.com homepage and the Hub & Search bundle.

    Clearing homepage ads generated the highest CTR in 2024 at 0.54% with an average of 966 clicks per client.

    Students reading Clearing email on mobile phone
    • Education Clearing emails sent during August have achieved a 50% open rate on average.
    • SQA and JCQ results day emails saw the highest click rates across August at 3.9% and 3.3% respectively.
    • Our paid media ads generated just over 88m impressions and over half a million clicks.

    Paid media CTRs were highest during mid to late July 2024, followed by a surge during the week post-results day.

    Meta ads achieved CTRs as high as 10%, with the average CTR at 0.53%.

    The highest overall CTR across our Clearing paid media channels was for GDN, at 1.98%.