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Counsellors can make a significant positive impact on people’s lives, and ultimately improve the health and well-being of our society.

A career as a personal trainer (PT) is all about helping people live a healthy lifestyle. If you’re passionate about fitness and health, being a personal trainer could a rewarding career for you.

Being a pilot is a fantastic job for people who enjoy responsibility, technology, meeting people and the excitement of flying a commercial aircraft.

Social workers offer support to those most in need, whether it’s a family under pressure or a person with a physical or learning disability trying to live independently.

Think accountancy is all about number-crunching? Think again! There’s far more to being an accountant than just figures.

Take a look at how courses are delivered, find out more about conservatoires, and compare them.

Find out how to find the best apprenticeship for you.

Heading into the world of work offers you the chance to start earning, get experience, build your skills to increase your employability, and improve your CV for the future.

You can help your students stand out with a tailored and succinct personal statement that demonstrates the individual they are.

Wondering about the best way to meet people? From online groups on social media to part-time jobs, there are lots of ways to make friends at university or college.

The personal statement is your opportunity to talk about you, and why you want to enrol on a particular course. But how do you start it strongly? Read our advice below on what to include, what not to do, and how to approach it.

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

We take you through what you need to do if you've been asked to write an academic or practical reference for a UCAS Conservatoires applicant.

We take you through what you need to do if you've been asked to write a reference for a UCAS Undergraduate applicant.

Stand out from the crowd by showcasing your expertise and passion for your subject.

Stand out from the crowd by showcasing who you are and what you can bring to a university as you begin your undergraduate journey.

Kim Eccleston, Head of Strategy and Reform, UCAS

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.