How to use LinkedIn as a student or apprentice
With over 800 million* people on LinkedIn, a LinkedIn profile is a chance to sell yourself and your skills ready for the world of work.
Information and advice pages
How to use LinkedIn as a student or apprentice
With over 800 million* people on LinkedIn, a LinkedIn profile is a chance to sell yourself and your skills ready for the world of work.
How to write a cover letter
Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.
How to write a CV
Your CV is an essential part of getting a job. It’s the first thing an employer or a recruiter will see of you, so you want to make a good impression.
How to write a personal statement
The personal statement is your chance to describe your ambitions, skills, and experience to uni admissions staff – find out what to write, and how to write it.
How to write a personal statement for further education
Help with writing your personal statement for further education courses – what to include about yourself, and some dos and don’ts on how to write it.
How to write a personal statement that works for multiple courses: 2026 entry
Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?
How to write a personal statement that works for multiple courses
Communicating your passion for a subject in your personal statement is an art in itself – but what if you're applying to two (or more) very different courses with the same statement?
How to write a teacher training personal statement
The personal statement is your opportunity to let training providers know about your qualities, skills and expertise, and why you want to teach.
How to write a UCAS Conservatoires personal statement
The personal statement is your opportunity to talk about you, and why you want to enrol on a particular course. You should describe the ambitions, skills, and experience that’ll make you suitable for the course.
How to write a UCAS Conservatoires personal statement: 2026 entry
The personal statement is your opportunity to talk about you, and why you want to enrol on a particular course. You should describe the ambitions, skills, and experience that’ll make you suitable for the course.
How to write a UCAS Conservatoires personal statement
Use your personal statement to describe the ambitions, skills, and experience that will make you suitable for the course. Read our advice on how to get started, what to write about, and how to write it.
How to write a UCAS Undergraduate personal statement
Your personal statement is your chance to tell admissions staff why you’re suitable to study at their uni or college. Our guidelines will help you get started.
How you get paid at work (MoneyHelper)
How do you get paid at work and how is your salary calculated? Find out with this guidance provided by MoneyHelper.
Improve conversion to firm choice
Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
In-cycle application data and support
Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.
Increase workforce diversity and inclusion
Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.
Individual needs?
No matter what background or specific needs you may have, education is an inclusive environment. Find out how universities and colleges can help you throughout your higher education.
Info and specs
Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.
International events
It's a good idea to talk about your higher education options in person. Go to a course provider open day to explore the campus and get insights from staff and students – or take a virtual tour. We also recommend you go to UK events or one of the British Council events around the world. You'll find lots of helpful advice, and can ask any questions you may have.
International guides to studying in the UK
If you're thinking about studying in the UK, download our guide to higher education and UCAS applications.