Skip navigation

How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

How to write a CV

Your CV is an essential part of getting a job. It’s the first thing an employer or a recruiter will see of you, so you want to make a good impression.

How to write a personal statement

The personal statement is your chance to describe your ambitions, skills, and experience to uni admissions staff – find out what to write, and how to write it.

How to write a UCAS Conservatoires personal statement

The personal statement is your opportunity to talk about you, and why you want to enrol on a particular course. You should describe the ambitions, skills, and experience that’ll make you suitable for the course.

Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Individual needs?

No matter what background or specific needs you may have, education is an inclusive environment. Find out how universities and colleges can help you throughout your higher education.

Info and specs

Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.

International events

It's a good idea to talk about your higher education options in person. Go to a course provider open day to explore the campus and get insights from staff and students – or take a virtual tour. We also recommend you go to UK events or one of the British Council events around the world. You'll find lots of helpful advice, and can ask any questions you may have.