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Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

Of the three main post-secondary pathways, going to university remains the default choice across the UK in 2024. But for apprenticeships and early careers opportunities, despite all their unique benefits so suited to today’s cost-of-living crisis, it remains a battle for a distant second place.

Reach a vast student audience who are highly engaged with the trusted UCAS journey – and are rarely without their devices. Gain quick wins from a stand-alone SMS campaign or build long-term value through a multichannel approach.

Universities and colleges have teams in place to make sure students are able to get the right support for their individual needs. This guide will help you get the information you need to make an informed decision.

Reach millions of users on ucas.com through sponsored content, driving traffic directly to your own website.

Engage directly with future applicants and customers, exactly where they want to hear from you.

Find out more about the UCAS collaboration with Springpod and how their Subject Spotlights and Virtual Work Experiences can help students explore their options

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Everything you need to know for when you start university or college.

Statistical releases produced on 7 August, then each week day between 16 August – 31 August 2018 and on day 28 (published on 20 September), providing core numbers for the current cycle, comparison data over ten cycles, and graphical illustrations of key trends.

Statistical releases produced on 8 August, then each week day between 17 August – 1 September 2017 and on 14 September (published on 18 September), providing core numbers for the current cycle, comparison data over five cycles, and graphical illustrations of key trends.

Statistical releases produced on 9 August and then each week day between 18 August – 2 September 2016, providing core numbers for the current cycle, comparison data over five cycles, and graphical illustrations of key trends.