Whether you’re looking to connect with under-represented groups, specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel.
From smart audience insights to targeted multichannel campaigns, we support universities and colleges to connect with eager students in new and novel ways.
Understand and reach diverse audiences - We have over 30 years’ experience in developing connections with students from all walks of life. With over 200 audience profile filters and insights from EXACT and Outreach Evaluator, we can identify specialist groups and deliver your message to interested students.
Build trust in your brand - We can help you connect with even the most niche student groups. Each year we have over 24 million unique website sessions and over 1 million registered pre-applicants. They're all actively searching for their perfect fit – stand out to the people who'd love to study with you.
Drive applications across the year - Application trends are changing. Thousands of people apply after the January deadline, while Extra and Clearing provide new opportunities to boost applications. We can help you deliver your message to those most likely to enjoy your courses.
Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.
Statistics are from our 2025 entry sector RCA reports for pre-applicants.
Identify how you target and engage underrepresented applicants – form a picture of individual applicants' characteristics, and calculate the probability of your applicants entering HE.
Reach the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.
Take applicant engagement to a new level with the Student Decision Insights Dashboard, an intuitive platform that gives you fast, actionable intelligence on the factors influencing student decisions.
Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.
Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.
Get a snapshot of your effectiveness against competitors through our unique Outreach Evaluator tool, then adapt your strategies to fit.
From ethnic groups to students from disadvantaged backgrounds (POLAR4 Quintile 1) – and those with learning difficulties or disabilities – understand and connect with the diverse audiences.
We understand your bespoke set of needs and have trusting relationships with your unique target audience.
We can make it easy for you to understand your future students, discover new growth opportunities, and get your brand into the hearts and minds of those most likely to love it.