Whether you’re looking to connect with under-represented groups, specialist subject prospects, international students or postgraduates – we can help you understand and reach new customers across the full conversion funnel. From smart audience insights to targeted multichannel campaigns, we support universities and colleges to connect with eager students in new and novel ways.
Understand and reach diverse audiences
We have over 30 years’ experience, developing relationships with students from all walks of life. Over 200 audience profile filters – plus insights from EXACT, Outreach Evaluator and Myriad – mean we can identify specialist groups, delivering your message to interested students.
Build trust in your brand
We can help you get you connected to even the most niche student groups. With over 24m unique website sessions (2022) and over 1m registered pre-applicants each year – all actively searching for their perfect fit – we’re well placed to help you stand out in the minds of those who would love to join you.
Drive applications across the year
Application trends are changing. 1000s of people apply after the January deadline, plus Extra and Clearing provide new opportunities to boost applications. We can help you reach your most rewarding segments, delivering your message to those most likely to enjoy your courses.
An engaged audience
Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.
- 7.3% average conversion rate from email to application
- 6.5% average conversion rate across all trackable channels
Statistics are from campaigns delivered in the 2022 cycle and student journey emails for pre-applicants.
Outreach and widening participation
Increase participation of under-represented students. Get a snapshot of your effectiveness against competitors through our unique Outreach Evaluator tool, then adapt your strategies to fit. From ethnic groups to students from disadvantaged backgrounds (POLAR4 Quintile 1), and those with learning difficulties or disabilities, understand and connect with the diverse audiences.
Small and specialist? Read on…
We understand your bespoke set of needs and have trusting relationships with your unique set of future students. We can make it easy for you to understand your future cohorts, discover new growth opportunities, and get your brand into the hearts and minds of those most likely to love it.
Grow your international market share
Now's the time to ramp up international student marketing, tapping into worldwide demand. Standing out in student minds and keeping them engaged will be critical to conversion this year. From display advertising and Solus or journey emails to Unibuddy student chat, let our tools complement yours as you grow in existing and emerging international markets.
How to reach and understand specific markets
Increase participation of under-represented students. Evaluate your effectiveness against competitors, then adapt your strategies to share opportunities with the right students.
Supercharge how you reach and engage underrepresented groups. Understand education, background and more, to forecast and prepare for enrolments.
Use Myriad to meet your postgraduate recruitment goals. Understand and connect with this dynamic market through novel insights and targeted campaigns.
Get the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.
Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions.
Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.
Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.
For regular insight on how applicants are feeling, join us for our series of free webinars.
