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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Increase your undergraduate applications

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

International

UCAS has a wide range of information, resources and services to support international students, advisers and UK universities and colleges. This ranges from advice and guidance on the UK higher education admissions journey, to data dashboards and insights.

International Admissions Development Group

UCAS is committed to investing significant people, time, and money across 2024 and 2025 to international developments. This Group will play a key role in ensuring providers' priorities are understood and met.

International Baccalaureate (IB)

Facts about the International Baccalaureate: find out what's involved in studying the diploma programme and the career-related certificate.

International student finance

If you’re unsure if your child is eligible for home or international fees, discuss this with the university or college.

International students

Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.

Interview types

There are several interview types, and it’s important to understand the differences between each to help you structure your performance and maximise your chance of success.

Join our team

Looking for a rewarding career? Find out about working here, and check our current vacancies.