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Find out more about the rebuild of our subject guides.

If you want to reach students in the UK, there's no one who knows them better.

UCAS offers a unique and trusted media ecosystem designed and built around the student application journey.

Reach the right candidates and their influencers on the right channels. 1.5 million students come to UCAS each year to explore their next steps – we're ahead of Google when it comes to students seeking information about higher education.

Courteney Sheppard, Head of Customer Contact, UCAS and David Penney, Director of Marketing, UCAS

Lindsay Conroy, Apprenticeship Programme Lead, UCAS

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

UCAS has been working with the NHS since 2019 to attract new talent to its workforce through our extensive reach among young people, their parents, teachers, and careers advisers.

UCAS projects that by the end of the decade, we could see up to a million students apply for higher education (HE) across the full range of Level 4 and above opportunities. In collaboration with Unite Students and Knight Frank, we examine those projections in more detail below.

For some students, their individual circumstances can have a significant impact on their decision to go to university or college – and on their experience when they are there.

Present your brand as an employer of choice to the next generation

Students who do not have parents or carers who have attended university themselves sometimes find it useful to have additional information and help when making their decisions and applying to higher education.

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

All the info you need about changes we're making to 2024 undergraduate applications.

Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.

Discover tailored Outreach Connection Service opportunities for your students in the adviser portal.

This page provides information to support providers with uploading and sharing their activities.