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Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

We take you through what you need to do if you've been asked to write a reference for a UCAS Undergraduate applicant.

Kim Eccleston, Head of Strategy and Reform, UCAS

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.

Looking for a rewarding career? Find out about working here, and check our current vacancies.

Here you’ll find more information about UCAS Conservatoires, who can join the scheme, and how to do this.

Find out about our undergraduate service to providers and members.

All the info you need about changes we're making to 2024 undergraduate applications.

Find key information from UCAS, including our corporate strategy, Annual Report, and End of Cycle Reports.

Test and launch a new product or service for youth audiences. From customer intelligence and consultancy to multichannel campaign plans and execution – we help brands connect their newest inventions with the customers who'll love them.

Please see below instructions and FAQ's to get started with using your Smartlead UCAS scanning app

When your centre is set up to accept 2026 applications, your students can link to you so you can support them with their applications.

Find out how to manage your centre’s undergraduate applications through the adviser portal.

Discover how to sign up to upcoming webinars, and play back the ones you missed.