Explore the power of media studies to understand how communication, information, and entertainment shape our interconnected global society.

Media studies brings communication, culture, and technology together. With a focus on critical analysis and creative expression, students learn to understand the impact of media on society.

Graduates can follow many career paths, from journalism, public relations, and advertising to content creation, digital marketing, and media production. The evolving nature of media provides opportunities to engage with emerging technologies, influencing the way we consume and share information.

Whether aspiring to be a content creator, media strategist, or cultural analyst, a foundation in media studies opens doors to exciting and influential career possibilities in the ever-evolving global media landscape.

The impact you could make
  • Challenge stereotypes and address social issues through storytelling.
  • Contribute to the evolution of media technologies.
  • Shape the way information is delivered, promoting a more informed and interconnected global society.
What you could study
  • Global digital cultures
  • International journalism
  • Community media for social action
  • Producing and consuming social media
  • Elements of visual media
  • Power and resistance
  • Media morals and ethics
  • Critical approaches to media

Study options

Options to study in this field include:

Clearing 2024 – sponsored content

Start your search now

Get your UCAS Hub

Your place to discover your options and research your future.

Sign up today
Example module
“The module on television has by far been the most interesting. Television might just be a little black box (or now a very large flat thing) in the corner of the room, but socially it has completely altered humanity.”
Second year film, television studies and communications student, University of Exeter
Example project
"I did the publicity for a short film we made. I also created online content to promote a website, helped film and produce a short film."
Second year media and cultural studies student, Lancaster University

Subjects it's useful to have studied first

Some media studies courses or apprenticeships will have requirements for previous qualifications in certain subjects. Entry requirements vary, so always check with the provider.

English language
English literature
69% of students
studying media studies would recommend the subject to others
(UCAS subject guide survey 2023)
Hard skills you'll develop
  • Media analysis
  • Digital editing
  • Media law
  • Media management
  • Journalism and reporting skills
  • Production
Soft skills you'll develop
  • Communication skills
  • Creativity
  • Adaptability
  • Presentation skills

Careers: Where it can take you

Find out more about your career prospects from studying media studies. The following information is based on a typical arts officer, producer, and director role.

Available jobs
77,347 vacancies in the past year
8.68% growth over next eight years
Average salary
Up to £65,384

What is a… digital content influencer?

Imagine being known as a trendsetter and storyteller, grabbing the attention of audiences across online platforms. That sums up a digital content influencer. Full of creativity and an understanding of their target audience, a digital content influencer creates a unique personal brand through a mix of engaging videos, striking images, and relatable stories. Whether sharing lifestyle tips, beauty tutorials, or thought-provoking insights, their content resonates with followers, creating a sense of community and connection. Collaborating with brands, they not only shape trends but also become a trusted source of inspiration and information. With a finger on the pulse of digital culture, they use platforms like Instagram, YouTube, and TikTok, leaving a digital footprint that influences the lives of their dedicated audience.

Getting in: Entry requirements

Find out more about what you'll need to study media studies at university or as an apprenticeship.

Average requirements for undergraduate degrees

Entry requirements differ between university and course, but this should give you a guide to what is usually expected from media studies applicants.

A levels
Scottish Highers
Other Level 3/Level 6 qualifications (e.g. Pearson BTEC Level 3 National Extended Diploma or SQCF Level 6) may be accepted as an alternative

Second year media studies student, University of East Anglia

I love how broad it is – for most modules i can write essays on anything as long as it fits the module. I get to write about my favourite interests, such as gender studies.

Let's talk about... creative and design apprenticeships

Listen to our brand new podcast all about degree apprenticeships in creative and design. Find out about funding, what day-to-day life is like, making friends, and more from our expert panel.

Considering an apprenticeship?

Applying for an apprenticeship is just like applying for a normal job. Here’s what you need to know:

  1. Deadline

    Apprenticeships don't follow the same deadlines as applying to uni, the deadline is down to the employer.
  2. Where to apply

    You apply directly through the employer.
  3. No limits

    You're not restricted to one apprenticeship application; you can do as many as you like.
  4. Apply to university and apprenticeships

    There's nothing stopping you applying to university through UCAS, while also applying for apprenticeship vacancies.

A day in the life of a BBC Apprentice

Explore further

Go deeper into topics around media studies with the following:
  1. THIS IS HOW Podcast

    From Depop to Facebook, THIS IS HOW is the podcast that breaks down the digital creative jobs which matter now, to show how they could be part of your future. Listen, take the careers quiz, and access free resources and learning content recommended by expert guests.

  2. TED – Media with Meaning

    In a world filled with sound bites and paparazzi-snapped photos, there are still storytellers determined to create media with meaning. From feature films to citizen journalism, their work is worth spreading.
  3. Association for International Broadcasting

    Keep up-to-date with the latest media events 
  4. Interested in content creation?

    The YouTube Creators channel gives you tips on how to get started with creating and analysing your content, as well as cool tips and tricks for editing and filming. 

Application advice

Whether it's personal statement tips or what to write in a cover letter for an apprenticeship application, our application advice will help you get ahead in your media studies journey.
Skills, experiences, and interests to mention
  • Share moments or experiences that inspired your interest in media, such as influential films, impactful news stories, or engaging media campaigns.
  • What are your media consumption habits and what types of content resonate with you? You can mention favourite TV shows, podcasts, or online platforms.
  • Talk about your creative side and any experiences that prove your ability to think creatively. This could include personal projects, creative writing, visual arts, or involvement in media production.
  • Highlight your research skills by discussing any projects, assignments, or personal initiatives where you conducted research related to media topics.
  • Express your interest in staying informed about current affairs and how this influences your perspective on media.

Personal statement builder

Try our tool.

Get help structuring your statement.

Sign up today