PR and communications

Learn how to build relationships, communicate ideas, and protect reputations in this dynamic industry.
When studying PR and communications, you’ll explore how companies connect with people and protect their brand. You’ll learn about communications strategy, promotion, digital media, and content creation, alongside the importance of building relationships with influencers, journalists, politicians, and other media practitioners. There are jobs for PR and communications graduates in many different industries, using your public relations, advertising, marketing, writing, and communication skills. You could work your way up to be public relations manager, head of communications, or social media manager. Jobs in this sector are expected to grow by 4.54% over the next eight years.  
The impact you could make
  • Work with your favourite social media influencer to enhance a business’s brand
  • Lead your company through a crisis with effective communication and savvy media skills
  • Create a digital campaign and go viral
What you could study
  • Strategic communication in public relations
  • Creative media platforms
  • Digital essentials
  • Media history
  • Researching and examining political data
  • PR concepts and influencer relations
  • Practising campaigns
  • Brands and branding

Study options

Options to study in this field include:

Start your search now

Get your UCAS Hub

Your place to discover your options and research your future.

Sign up today
Example module
"I love the photography and social media aspect of the course. I love making content, drawing, creating logos, taking videos and creating calendars etc for different brands."
Second year fashion branding and communications student at Leeds Arts University
Example assignment
"Promotional media, taking on a real live brief to promote and market something. Digital storytelling, writing and designing articles."
Second year media and communications student at Bath Spa University

Subjects it's useful to have studied first

Some PR and communications courses or apprenticeships will have requirements for previous qualifications in certain subjects. 
Media studies
Hard skills you'll develop
  • Marketing
  • Project management
  • Content creation
  • Key performance indicators (KPIs)
Soft skills you'll develop
  • Communication
  • Management
  • Research
  • Writing

Careers: Where it can take you

Find out more about your career prospects from studying PR and communications. The following information is based on a typical public relations professional role. 
Available jobs
58,907 vacancies in the past year
6.15% growth over next eight years
Average salary
Up to £53,329

Career options


Newspaper and broadcast journalist 


Digital media 


Production assistant 

Publishing and marketing co-ordinator  

What is a...copywriter?

You may or may not have heard of a copywriter, but they write words (copy) for business clients with the intention of selling a product or service. Copywriters can write for websites, blogs, social media posts, email marketing, and other platforms. If you enjoy writing, this career may suit you, alongside the digital, public relations, and communications knowledge you’ll have gained from your degree.  

Entry requirements

Find out more about what you'll need to study PR and communications at university or as an apprenticeship.

Average requirements for undergraduate degrees

Entry requirements differ between university and course, but this should give you a guide to what is usually expected from PR and communications applicants.

A Levels
Scottish Highers
Other Level 3/Level 6 qualifications (e.g. Pearson BTEC Level 3 National Extended Diploma or SQCF Level 6) may be accepted as an alternative to A Levels/Highers.

Other subjects you may be interested in

Considering an apprenticeship?

Applying for an apprenticeship is just like applying for a normal job. Here’s what you need to know:
  1. Deadline

    Apprenticeships don't follow the same deadlines as applying to uni, the deadline is down to the employer. 
  2. Where to apply

    You apply directly through the employer. 
  3. No limits!

    You're not restricted to one apprenticeship application; you can do as many as you like. 
  4. Apply to university and apprenticeships

    There's nothing stopping you applying to university through UCAS, while also applying for apprenticeship vacancies. 
  5. Find out more

    Read our guide to sales, marketing, and procurement apprenticeships. 

A day in the life of a Sales Apprentice

Explore further

Go deeper into topics around PR and communications with the following. 
  1. Chartered Institute of Public Relations

    Follow the CIPR on X to keep up to date with industry news, read editions of their Influence PR magazine, and find information on potential future employers.  
  2. Fuse podcast

    Follow the Public Relations and Communications Association’s podcast Fuse to learn about PR and hear from industry experts. 
  3. PR Week

    Check out the careers section of the PR Week website for advice on career development and interview tips, as well as job adverts and related news.

Application advice

Whether it's personal statement tips or what to write in a cover letter for an apprenticeship application, our application advice will help you get ahead in your PR and communications journey.
Skills, experiences, and interests to mention
  • What’s made you want to study these subjects? Show what you know about the industry through people you follow on social media, or content you’ve read, and that you’re media savvy.
  • Your statement will show off your writing skills, but have you ever won awards for your writing, or written content for an organisation or for a school project, like newsletters or social media posts?
  • Illustrate your communication skills with examples of job roles you’ve had in customer service or an office environment, or hobbies you have like presenting YouTube videos or writing a blog.
  • Can you get any work experience with a local PR or marketing firm, or offer to create content for a local company?
  • What hobbies do you have that show you’re good at building and maintaining relationships? That could be sports, running a club at school, or Scouts.

Personal statement builder

Try our tool.

Get help structuring your statement.

Sign up today