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Improve conversion to firm choice
Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
Improve your competitive strategy
Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.
In-cycle application data and support
Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.
Join the UCAS Conservatoires scheme
Here you’ll find more information about UCAS Conservatoires, who can join the scheme, and how to do this.
Key changes for 2024 undergraduate applications
All the info you need about changes we're making to 2024 undergraduate applications.
Know your rights!
Find out more information about your rights under consumer law, to help you make sure you are treated fairly during your undergraduate studies.
Launch a new product or service
Test and launch a new product or service for youth audiences. From customer intelligence and consultancy to multichannel campaign plans and execution – we help brands connect their newest inventions with the customers who'll love them.
Living costs for part-time students
You can get student finance to help towards your living costs while you’re at university or college. Content provided by Student Finance England.
Marketing and student recruitment webinars
Discover how to sign up to upcoming webinars, and play back the ones you missed.
Media agencies – student marketing & insight
Reach one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what’s driving their decisions – so your clients can be sure they're reaching the students who'll most likely enjoy their offering.
Multichannel campaigns
Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.
Neurodiversity support for apprenticeships
Discover the support options for neurodiverse applicants and apprentices with UCAS
News and insights
Read the latest news and insight from UCAS covering progression across the full range of post-secondary destinations