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How to become an accountant

Think accountancy is all about number-crunching? Think again! There’s far more to being an accountant than just figures.

Improve your competitive strategy

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Outreach Evaluator

Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of return on investment for brand awareness, engagement, widening participation and outreach activities.

Outreach Evaluator (STROBE)

Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of brand awareness, engagement, widening participation and outreach activities.

Paid Social & Search Campaigns

We run targeted campaigns across a mix of paid media platforms from Google to TikTok, so you can be confident of better brand awareness, student engagement and ROI for your business.

Qualification reform

Qualifications in the UK are currently undergoing significant reform. Here you'll find support materials, including a video explaining the changes.

Scholarships, grants, and bursaries: Sports

Sports scholarships, grants, and bursaries can open up a wealth of resources to promising student athletes, as well as a financial top-up. Learn more about how you can get a sports scholarship.

SMS

Reach a vast student audience who are highly engaged with the trusted UCAS journey – and are rarely without their devices. Gain quick wins from a stand-alone SMS campaign or build long-term value through a multichannel approach.

Student journey emails and newsletters

No other brand can connect with students (and their influencers) across their decision-making journey like UCAS can. Place your adverts in our targeted emails, engaging students with the right message at the right time.

Supporting children from UK Armed Forces families (Service children)

If a student's parent(s) or carer(s) is serving as a Regular or Reservist in the UK Armed Forces, or has done so in the past, their experience of going to university may be different to their non-Service peers. This guide explains how you can practically support Service children along their journey to higher education.

Supporting disabled students

More than one in four students who apply through UCAS each year share a disability. Disabled students are entitled to reasonable adjustments to ensure they can access higher education, and they will find a variety of support available.

Supporting students with mental health conditions

Students can access a variety of support to manage their mental health and wellbeing in higher education – ranging from help with a specific condition through to ways they can look after their general wellbeing.