Competitor Insight Dashboard
Deep dive into your top competitors. Refine your recruitment strategies by understanding your win rates. Prove ROI.
Information and advice pages
Competitor Insight Dashboard
Deep dive into your top competitors. Refine your recruitment strategies by understanding your win rates. Prove ROI.
Improve conversion to firm choice
Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
In-cycle application data and support
Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.
2025 Clearing solutions
Ready to make Clearing 2025 a success? We’re excited to share the essential insights and strategies that you and you're marketing, and recruitment teams need to succeed in 2025.
All provider products and services
Our products and services help you manage the application journey, navigate change, and overcome challenges. Connect and engage students at every stage of their journey and achieve your strategic goals with our paid-for products and services, as well as those included in your capitation fee.
Bespoke Data Consultancy
UCAS is the most recognised and trusted brand in higher education. We harness our expertise and data to help you transform recruitment.
Conservatoire application toolkit
This toolkit includes information and resources to help you support students applying to conservatoires.
Data solutions
Explore how UCAS’ data-driven insights can help solve the higher education challenges your organisation is facing.
Drive applications through Clearing
Thousands of ambitious intelligent individuals secure their places through Clearing each year. We’re often their first port-of-call for information and advice. Make the most of our relationships to engage the audiences you need to meet your recruitment goals.
Empowering access and inclusion: Our widening participation consultancy offering
Do you want to expand access to education and opportunities for underrepresented students? With our WP-focused consultancy offering we have the data and insights to ensure you meet your WP targets year on year.
Enhanced Provider Pages
Engage applicants and pre-applicants with rich provider content that's presented to them from the earliest stages of their research, boosting brand awareness and securing lead gen data.
EXACT
Access the richest and most up-to-date admissions data so you can strengthen your strategic planning and better understand your market - and your competition.
International students
Discover everything you need to know as an international student planning to come to the UK. Whether you're coming for the first time, returning for postgraduate, or are still waiting to make a decision, our guidance below can help you prepare as best you can for life in the UK.
Peer-to-peer engagement
Unibuddy enables prospective students to interact with your current students, allowing them to ask questions and develop a sense of connection with your university or college whilst they do their research.
Personal statement advice: sports science
Writing a sports science personal statement? One way to win over sports science admissions tutors is to dig into the detail of the course itself, and focus your personal statement accordingly. We've been asking sports science tutors what they're looking for in your personal statement – here's what they told us.
Sport and exercise science 2026 personal statement guide
Make sure you understand what course you’re applying for and what skills and attributes admissions tutors are looking for, so you can write a successful sports and exercise science statement.
Supporting care experienced students
Students who have spent time in care are entitled to support with going to university. Here are some practical ways in which you can support care experienced students research their options and prepare for their next step, which we have developed with experts such as the Care Leavers' Covenant, Become, the National Network for the Education of Care Leavers (NNECL) and Who Cares? Scotland.
What does the Journey to a Million mean for a more competitive admissions landscape?
Mike Nicholson, Director of Recruitment, Admissions and Participation, University of Cambridge.