Marketing and Commercial Managers

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.


New workers

New workers start around £25,325. Normal pay is £43,329 per year.
Highly experienced workers can earn up to £72,821.

Available jobs

In the past year there were 153,379 vacancies for this type of job


Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project.

  • Manages a marketing team and directs the implementation of marketing strategies for products and services.

  • Produces reports and recommendations concerning marketing and sales strategies for senior management.

  • Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities.

  • Discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc.

  • Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Marketing Management

  • Digital Marketing

  • Marketing Strategies

  • Project Management

  • Social Media

  • Search Engine Optimization

  • Customer Relationship Management

  • Key Performance Indicators (KPIs)

  • Business To Business

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Sales

  • Management

  • Planning

  • Leadership

  • Innovation

  • Detail Oriented

  • Customer Service

  • Influencing Skills

  • Presentations

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.