Annual Admissions Conference 2018

Date and location
This event has now finished

Communicating with parents – what do parents really want to know?

Tuesday 27 March 2018 16:25 - 17:25
Breakout session


UCAS undertakes an annual satisfaction survey to gather views from parents and guardians on our products and services, as well as our communication methodologies. The intelligence we gain from this survey is used to inform us about communications and marketing strategies for the following cycle.

The survey asks for views on UCAS’ information and advice provision for parents, what type of information they need, and when and how they’d like to receive it. For the first time, we asked parents about their experiences, specifically with universities and colleges.

This workshop will share the high-level results of the 2017 UCAS Parent Survey, and will host a panel of parents to share their experiences to fuel discussion around how we can all support this key customer group.

Any provider looking for insight into what parents want will find this workshop extremely valuable.

Learning outcomes

  • Gain an understanding of parents’ perspective of supporting applicants.

  • Gain insight into parents’ views of the services they receive.

  • Opportunity to pose questions to a panel of parents on their experiences with UCAS and providers.